Simplicitea was my senior exhibition that took place in Spring 2014. I created an entire body of work to be shown in the exhibition. In working with local and online printers, I mass-produced posters, checklists, and invitations to help promote my show.
My exhibition was a series of tea products by the company Simplicitea. Simplicitea was a company I created because I feel many people get overwhelmed by the amount of different types of teas there are, I created this brand to have a morning, and afternoon, and a nighttime tea, which would come in loose leaf as well as in tea bags. I created the logo using simple geometric shapes to correspond to the type of product I was selling, simple and to the point. I used the geometric shapes throughout the brand to create the packaging as well as the labels on the packaging. For the advertisement, I captured the essence of drinking tea in its relation to the different daytime blends. This was completed by using an abstract collage using that had similar geometric shapes to the tea's packaging.
Adrian Jules is a high-end men’s suit clothing line that is located in Rochester, NY. This was an invite to a special event that they were having. I created this piece during my internship with The Martin Group. I was asked to create a layout using the client’s information. Since there was a lot of text to work with, I created a clean and simple layout makes the information very readable. After the layout was complete, I set the file up for it to be ready to go to a printer.
Displayed are the works I have completed at my current job, Legacy Studios. This includes a yearbook order form, ID card template, as well as advertisements that have been used in various yearbooks.
This is a poster I created for the Historical Society of Buffalo. My poster won the design throughout all of the colleges in the Buffalo area. To create this poster, I drove around The Historic Society, during the winter, to find a house to use for this poster. The colors of this house are what had caught my eye since the event was in the springtime. I then brought the photo into Illustrator and decided to be playful with placement of the house to draw more attention to the poster, to catch the eye of the viewer. This design was used on the Tour of Homes website and the poster was distributed throughout Buffalo during the time of the event.
This is a package design for a spice company named Seeds of Change. These are Indian spices, when designing these I wanted to incorporate the Indian culture. I chose to represent this by using the elephant, which is iconic in Indian culture and henna elements through the package design. For the colors of the packaging, I went with colors to represent the hotness of each spice, yellow representing mild and red representing hot.
Garden Island Lodge was a rebrand of a hotel on an island which is located across from the Sydney Opera House in Australia. With the rebrand of the hotel, I wanted to capture the essence of the land and the wildlife and have the hotel be like a zoo without fences. Since the Sydney Opera House is such an iconic symbol for Australia I wanted to incorporate the building into the logo. Using the building as a reference, I recreated the outline of the Opera House by using leafs to represent the naturalistic aspect of the hotel. I connected the different elements of the hotel by using kangaroo footprints as a type of pattern throughout my designs to help make one cohesive brand.
NYPIRG, New York Public Interest Research Group, supports and promotes wind energy. In this advertisement I am showing how wind energy can be used in life events by using a futuristic approach. I find wind turbines to be very fascinating and that was what I wanted to express in my work. For wind turbines not only be a good source of energy but for them to be shown an event setting.